10 tips - How to Promote Your Website

1. Submit your site to search engines. The Open Directory project lists your
web pages on the major search engines for free.
Google
Yahoo
Bing

2. Write a descriptive title for each page.  Ensure that this is marked as 'title' in the html code. This page title will appear hyperlnked on the search engines when your page is found.

3.  Make sure you have keywords in your content. They should mirror what
users would type to find your pages  (most search services index each word in an html
file. Use short, accurate descriptions to identify ALT attributes within IMG (image) tags.

4. Metatags.  These are embedded in a  website’s html code but do not appear
When viewing the site. They help search engines to index your site content.  Use them.

5. Ask for reciprocal links. You can gain visibility on search engines as well as
attracting more visitors by having other sites link to yours. For example, you can
publish links to your consortium partners' websites and ask them to return the favour.

6. Submit your links to directories. Search for the major research actors in your
field such as well-reputed web  portals, and have your website added to  their link
section or directory.

7. Issue news releases and submit to press wires. Send news releases about
your events and achievements to print and web periodicals. This may attract journalists
to look at your project and publicise it.

8. Offer content for others to use in their newsletters and sites. You can
increase  your visibility when  you  write articles in your area of expertise and supply
them to editors for their newsletters. Just ask that they include a link to your website
and a one-line description of what you offer.

9. Send out email newsletters. Though it takes a lot of time, consider publishing
a monthly e-mail newsletter. This is a good way to bring users to your website. But
remember - it is important not to spam,  so do not  send e-mails without permission to
people who do not want them.

10. Promote your website everywhere. At conferences, in web forums and in
your email signature. Include your web  address on business cards and promotional
materials. Ensure that all reprints of cards, stationery and marketing materials contain
your web address.