1. Submit your site to search engines. The Open Directory project lists your
web pages on the major search engines for free.
2. Write a descriptive title for each page. U s e j u s t f i v e to e i g h t words.
Ensure that this is marked as 'title' in the html code. This page title will appear hyperlnked on the search engines when your page is found.
3. Make sure you have keywords in your content. They should mirror what
users would type to find your pages (most search services index each word in an html
file. Use short, accurate descriptions to identify ALT attributes within IMG (image) tags.
4. Metatags. These are embedded in a website’s html code but do not appear
When viewing the site. They help search engines to index your site content. Use them.
5. Ask for reciprocal links. You can gain visibility on search engines as well as
attracting more visitors by having other sites link to yours. For example, you can
publish links to your consortium partners' websites and ask them to return the favour.
6. Submit your links to directories. Search for the major research actors in your
field such as well-reputed web portals, and have your website added to their link
section or directory.
7. Issue news releases and submit to press wires. Send news releases about
your events and achievements to print and web periodicals. This may attract journalists
to look at your project and publicise it.
8. Offer content for others to use in their newsletters and sites. You can
increase your visibility when you write articles in your area of expertise and supply
them to editors for their newsletters. Just ask that they include a link to your website
and a one-line description of what you offer.
9. Make it interactive. Allow visitors to interact with the content author or
producer. Host a discussion forum or start a blog – it may encourage visitors to drop in
more often.
10. Domain name is important! Last but not least, today we remember
website names as we used to remember phone numbers. So make sure that your
domain name is easy to remember.
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