Google Switche's "Off" for Orgenatic Searches

The unfiltered view allows you to evaluate the relative strength of each listing, what tactics are being utilized, and most importantly, gauge how much effort and what type of tactics will be needed to move your listing up in the top 3 rankings. 

During the month September, 2013 , Google went "Dark" in terms of providing publishers with free information on which words led people searching in Google to click on their sites. The day Google says, "Good By Key Word Data."

Google Instant Predictions and change the ‘search settings’ to 100 results per page, you will see entirely new Google Search results. It isn’t just the top ten pages of search results aggregated into one page of 100 search listings as you would expect.

 The move came as Google seeks to reassure users following the NSA/PRISM domestic surveillance scandal.

Now, all Google search is securely encrypted, and web site owners no longer know which words people use when searching Google to find their sites.

A lot of people who conduct marketing on the web are freaking out about it: Now, they're basically flying blind.

Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software

The data that has been switched off is the "organic" search data, not the paid search data generated when people click on search ads. In other words, the only data Google is now providing about what words generate incoming traffic is for people who pay to advertise on Google. Known as Google AdWors.

In a blog post, Google says it did this to increase users' privacy and security on the web. Now, almost all your search activity on Google will be completely anonymous. Your searches and clicks won't generate lists of words that create traffic for site publishers.

Those lists were anonymous anyway — but they did tell publishers how users were finding their sites through Google.

They're calling it "the data apocalypse."
"It's one of the most significant losses of data marketers have seen in half a decade," said Conductor CEO Seth Besmertnik, who claimed that on average half of the traffic to the search-optimization vendor's clients' sites comes through organic search.

It's a punch in the face for small businesses, and to  those who used analytics just to surmise if people/consumers and how people/consumers found them for something other than BRAND terms, just got a punch in the face (read Mom and Pop shops who can’t afford online marketing services and help). The web might be a key component to survival for them, and taking away accurate data in the name of faux-privacy is a pretty big deal.

Let’s not kid ourselves either. Google WILL continue to suppress organic results in favor of paid as long as consumers will tolerate it. Consumers will tolerate it as long as the quality of the paid results is up to par with organic listings. Why do you think Google placed such an emphasis on quality score in its AdWords program?
Read more at http://www.searchenginejournal.com/seos-time-to-revolt-against-google/66425/#bx1os6qd3WcuJlot.99

 Let’s not kid ourselves either. Google WILL continue to suppress organic results in favor of paid as long as consumers will tolerate it. Consumers will tolerate it as long as the quality of the paid results is up to par with organic listings. Why do you think Google placed such an emphasis on quality score in its AdWords program?

Read more at http://www.searchenginejournal.com/seos-time-to-revolt-against-google/66425/#bx1os6qd3WcuJlot.99